The Woods

Ideation / Art Direction / Design Created at: AllCity Client: Netflix Year: 2020

Concepts and art direction for photoshoot and release campaign, including Key Art and Netflix on service artwork.

 

Set in Poland, The Woods is a murder mystery series based on a Harlan Coben bestseller.

We were tasked with capturing the tension between two timelines; 1992 at the summer camp where our protagonists spent their youth discovering true love, betrayal, and losing their innocence, and the present when a body is found and linked to the camp, bringing up old family secrets and harmful memories.

 
 

Stills and Motion Shoot

Held on-location in Warsaw, managed and art directed for AllCity Media on behalf of Netflix. 
For the stills we had two main colour set ups that hit night time gels and daytime noir. For motion, we captured a range of movement that gave us the flexibility to work multiple angles.

PHOTOSHOOT1.png
 
Lebanon_Tree-Buildup_Art1b.gif
 

Key Art

 
THEWOODS_HORIZ_sRGB_PRE_EN_Art2.jpg
Lebanon_Pin_Mockup_Instagram_Gif_Art1c.gif
THEWOODS_1SHT_OP_sRGB_PRE_EN_Art7.jpg
THEWOODS_1SHT_YL_sRGB_PRE_EN_Art4.jpg
THEWOODS_1SHT_YP_sRGB_PRE_EN_Art5.jpg
THEWOODS_1SHT_OL_sRGB_PRE_EN_Art7.jpg
 

Teaser Motion for Social

We were tasked with producing several motion teasers that could be used by Netflix, Harlan Coben, and the cast, to launch the show on social media in the weeks before release. Our challenge was to ensure the pieces sat well with the overall tone of the show, playing on the idea that all is not as it seems, illustrating the copyline: Time Reveals All Secrets. I came up with the treatments, and worked closely with the team to create 4 pieces that introduced our characters and gave a glimpse of what was to come.

 
 

Product Suite

Using a mix of photography from the shoot and screen grabs from the show, I helped to art direct the team at AllCity, putting together a suite of imagery to help advertise the show on the Netflix service, making sure to hit all the main themes of the show.