Lust

Balancing comedy with a focus on serious topics such as sexual harassment, marriage counselling, and personal identity, Lust spotlights the under-examined world of womanhood over 40.

Our challenge was to create a bold, provocative, and unafraid campaign that appeals to a core 35 - 55 female audience, that truthfully conveys the complexity of today’s society - with fun and humour.

Revealing the Icons / Teaser Artwork

Stills and Motion Shoot

Held on-location in Stockholm, managed and art directed by ACM.
4 main cast, 5 naked models and 2 lighting setups.