One Day
Strategy, creative and activation
Ideation / Art Direction Created at: AllCity Client: Netflix Year: 2023
How do you successfully market a series adaptation of a beloved book, especially when a previous film version disappointed fans?
Our challenge was to craft a bold campaign that re-engaged audiences and gave them fresh reasons to connect with the beloved characters they already know.
Released on Feb. 8 2023, the series spent seven weeks in Netflix’s Global TV Top 10 (English).
Key Art
Platform Suite
The Edinburgh Plaque
To celebrate the success of One Day, ACM worked with Netflix to produce a special plaque, unveiled on July 15, to honour the first step(s) in Emma Morley and Dexter Mayhew’s journey in the series.
